Facebook video advertising

Your customers are now on social media more and more each day. Currently, total time spent on social media beats time spent eating and drinking, socialising, and grooming..

Astonishingly, the average person will spend nearly two hours (approximately 116 minutes) on social media everyday, which translates to a total of 5 years and 4 months spent over a lifetime. Even more, time spent on social is only expected to increase as platforms develop, and is expected to eat further into traditional media – most notably TV. Right now, the average person will spend 7 years and 8 months watching TV in a lifetime. However, as digital media consumption continues to grow at unprecedented rates, this number is expected to shrink in counter to that expansion.

Advertisers, of course, are fully aware of this explosion. Billions are spent every year which is why we see more and more ads on all social media channels. The money is gladly spent by advertisers because that’s where their customers are. They’re consuming content on social media – and lots of it.Online video is an effective way to reach your customers and your target audience. With your professionally produced video creative you have a potent asset in the marketing of your company.

Social video ads

It wasn’t too long ago that the only way to show consumers about your company through video was television advertising. That all changed when YouTube launched ‘Google Adwords for Video’ – that meant anyone could now advertise with video. You can set up your own ads simply and quickly and they run on youtube videos – social video advertising had arrived.

Facebook entered the video advertising stage in 2014 and this has been a massive boost to small and medium sized enterprises the world over. We can often be forgiven, when we see a professional video advert on facebook (or in articles off facebook) that production costs of the creative and marketing budgets for distribution mean that only companies with large marketing budgets can use this service but this is not the case.

With incredible targeting capabilities on facebook you can narrow your audience and ensure that only the people who are important to your business see the ads. Video can make your company stand out in a way that no other medium can do. You can also impart a huge amount of information to your prospective customer too – in seconds. An effective video advertising campaign can start from as little as £1.

  • Be at the centre of daily discovery. People return to Facebook’s News Feed on average 14 times a day.2
  • Show your video to more people who matter to you. Target real people based on their interests, behaviours, age, gender and location.
  • Reach people across devices. Video adverts work across desktop and mobile. In fact, people spend more time on Facebook than on all other major mobile properties combined.3

Learn more about Facebook video advertising

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